[It all started with a Twitter thread.](https://distillingfrenzy.notion.site/It-all-started-with-a-Twitter-thread-1a8a2964b95d4b0d9ff06941b2e9e965)

• 30 October 2019: Twitter CEO Jack Dorsey announced that Twitter would ban political ads, but issue ads still allowed.
• 15 November 2019: Final policy released.
• 22 November 2019: Enforcement begins

Political advertising isn’t a big part of Twitter's overall revenue

• E.g.: just $3 million in the 2018 midterms on $3 billion in total revenue in 2018

Global Prohibition on Paid Promotion of Political Content

• Stated rationale: "political message reach should be earned, not bought"
• Replaces the previous global and country-specific political policies
  • Will be iterated upon to include country-specific considerations as needed.

Defining Political Content

• Political content is defined as content that references a candidate, political party, elected or appointed government official, election, referendum, ballot measure, legislation, regulation, directive or judicial outcome.
• Ads that contain references to political content, including appeals for votes, solicitations of financial support, and advocacy for or against any of the above-listed types of political content, are prohibited under this policy.
• We also do not allow ads of any type by candidates, political parties, or elected or appointed government officials.

Exemptions for news publishers

https://business.twitter.com/en/help/ads-policies/prohibited-content-policies/political-content/news-exemption-page.html

Defining news publishers

Criteria of "news publishers":

• Contact information is available online.
• “About” information is available online.
• Dedicated reporter/editorial staff information is available online.