Scope of TikTok Ad Placement

NB typo errors highlighted here.

Ad Formats

On TikTok App

• Pre-roll ads: Videos that starts as soon as users open the app
• In-feed ads: Videos that appear as users scroll
• Sponsored hashtag challenges: Videos encouraging user submissions using a custom hashtag to participate and engage in a brand's campaign
• Branded effects: A custom effect filter for creators to use in videos – similar to those on Snapchat and Instagram but featuring brand-specific information

Related: TikTok Creator Marketplace, a beta program that enables brands to discover, connect, and engage with talented creators on marketing campaigns

On News Feed App Series (i.e. not TikTok)

Image Ads

• BuzzVideo in-feed ad
• BuzzVideo details page
• BuzzVideo video post-roll ad
• BuzzVideo in-feed Story
• TopBuzz in-feed ad
• TopBuzz details page
• Babe in-feed ad
• Babe details page