Overview

Defining Political Ads

Political advertising includes election-related ads, advocacy ads, and issue ads
- Election-related ads include ads about candidates or parties for public office, ballot measures or referendums, political action committees, and ads that urge people to vote or register to vote.
- Issue or advocacy ads are ads concerning issues or organizations that are the subject of debate on a local, national, or global level, or of public importance. They include ads about abortion, immigration, the environment, education, discrimination, and guns.

Advertiser responsibility to comply with local laws
All political advertising must include a “paid for by” message in the ad that is followed by the name of the paying person or entity.
- Snap may also require a “paid for by” disclosure on ad content that links to political content, ad content for political merchandise, or in other cases in Snap’s sole discretion.
- For specific mechanics: https://businesshelp.snapchat.com/en-US/article/political-issue-ad-guidelines
Political advertising must comply with Snap's Terms of Service, Community Guidelines, and Advertising Policies. That means, among other things:
- No content that harasses, intimidates, or threatens.
- No content that is misleading, deceptive, impersonates any person or entity, or otherwise misrepresents your affiliation with a person or entity.
  - No content that violates the publicity, privacy, copyright, or other intellectual property rights of a third party.
- No content that features graphic violence
We encourage political advertisers to be positive.
- But we don't categorically ban “attack” ads; expressing disagreement with or campaigning against a candidate or party is generally permissible if it meets our other guidelines.
- That said, political ads must not include attacks relating to a candidate's personal life.
Seemingly no limit on targeting

Snap will review political ads on a case-by-case basis.
We reserve the right to reject in our sole discretion, or request modifications to, ads that we believe violate the standards listed above or that are otherwise inappropriate. Our discretion will never be exercised with the intent to favor or disfavor any candidate, political view, or political party.
We also reserve the right to require substantiation of an advertiser's factual claims.
Snap may publicly display and otherwise disclose information relating to political advertising, including ad content, targeting details, delivery, spend, and other campaign information.

All political, issue, and advocacy Ads are publicly available, along with relevant information on impressions, spend, and paying entities.
Ads related to ballot measures, referendums, or addressing social issues are included in our report.