The places where you can run your ads are called placements. Depending on the objective you choose when you create your campaign, your ads can appear on Facebook, Instagram, Messenger and Audience Network.

What about WhatsApp? Plans to monetize WhatsApp using advertising were recently changed.

• The company still plans at some point to introduce ads to Status
• But for now the focus is on building out money-making features allowing businesses to communicate with customers and better manage those interactions, said one person familiar with the matter.

Ad Placements

Ads Manager groups placements by how people experience your ads across platforms. For example, people have similar experiences with your stories ads on Facebook, Instagram and Messenger.

We recommend that you choose the automatic placements setting in Ads Manager because it allows our delivery system to make the most of your budget. Learn more. However, you can choose ad placements instead.

Ad Formats:

1. Feeds
2. Stories
3. In-stream
4. Search
5. Messages
6. In-article
7. Apps and sites

Feeds

Your ad appears to people scrolling through their inbox, desktop or mobile feeds.

• Facebook News Feed: Your ads appear in the desktop News Feed when people access the Facebook website on their computers. Your ads appear in the mobile News Feed when people use the Facebook app on mobile devices or access the Facebook website through a mobile browser.